Part 2 of our 3 part journey into the EK Success CHA Winter 2012 booth takes us on a tour of the new offerings in the Martha Stewart Crafts line.
First up on the list is something that I didn't see demoed until the last day, but as soon as I did I knew I had to shoot a video of it (you'll find that posted over at Scrapbook Update)- Martha Stewart's Crafter's Clay (I've also heard it referred to as ClayCraft and Paper Clay). At first glance it might not look like much of a papercrafting product, but then I spotted on the demo table one of the tiny flower molds that looks an awful lot like the cabochon flowers that have been a huge trend in the scrapbooking industry for the last year or so and knew I had to investigate further.
You can see an example of the product of those little flower molds in the centers of two of the paper flowers and also on the card below.
Crafter's Clay can be mixed to create any color you need (a handy mixing chart is included) and will air-dry in 24 hours to a feather light shape that's still sturdy enough for scrapbooking and other paper crafting projects. Sweet!!
Yes, yes, the cherry blossoms, I was drawn to them...
Punches are one of the most popular tool items in the Martha Stewart Crafts lineup, and there are a few new ones coming out this season including a Punch All over the Page doily design (and a regular doily, too) and a cute little heart that's all ready to be strung up on a ribbon or twine.
New paper rolls are coming out, too, sized perfectly for use in either the border or shape punches.
I've already seen these cutting guides in my local Michaels store, so I know they're available already. They come in two different styles and help to create some of the gorgeous paper party decorations that are shown below.
Speaking of parties, you just know that there are some great new Martha Stewart party supply items coming out, too! I spotted some new decorative packaging, cupcake wrappers, and tissue paper crafting kits (imagine those big tissue paper pom poms shrunk down to fit into a tablescape) on this board.
There are new embellishments being added to the everyday papercrafting lineup, as well.
I totally, totally love these gold butterfly stickers!
This new Essentials Paper Pad includes glittered sheets, and there are two sets of matching border strips available.
I also spotted these pretty layered fabric flowers on another wall.
This new paper line (why, oh why doesn't Martha put a name on her paper packs?!?!) has a fresh, spring-y feel to it with touches of patchwork quilting thrown in. I love the aqua and red punches!
I also totally love these cut li'l cupcake stickers!
And these teeny tiny stickers looked like they'd be just perfect for layering up in an embellishment cluster.
And of course there were some gorgeous projects on display, as well. This wedding dessert buffet setup wasn't quite a pretty as the one at the summer show, but it does show off the product quite well.
I most often find Martha Stewart products at my local Michaels store, but you can also find them at Two Peas in a Bucket and Scrapbook.com.
I'll be back in a little while with one of the big hits of the whole show...by Jolees!!